Elevating Exclusivity- Motion Design for Swiggy One BLCK
Swiggy One BLCK is an exclusive, invite-only membership offering premium benefits like free express delivery, on-time guarantees, and priority support. Its black-themed UI and refined animations set it apart as Swiggy’s most high-end service.
Elevating Exclusivity- Motion Design for Swiggy One BLCK
Swiggy One BLCK is an exclusive, invite-only membership offering premium benefits like free express delivery, on-time guarantees, and priority support. Its black-themed UI and refined animations set it apart as Swiggy’s most high-end service.
Elevating Exclusivity- Motion Design for Swiggy One BLCK
Swiggy One BLCK is an exclusive, invite-only membership offering premium benefits like free express delivery, on-time guarantees, and priority support. Its black-themed UI and refined animations set it apart as Swiggy’s most high-end service.
My Role
Product Design
Motion Design
Prototyping
Interaction Design
My Role
Product Design
Motion Design
Prototyping
Interaction Design
Key Motion Journeys
1. BLCK Activation Journey 2. One BLCK Food Order Placing Journey 3. One BLCK Express Nudges On Track Screen
For a newly converted One Blck member, onboarding experience on the homepage to refresh all the blck benefits for them.
Showcasing One BLCK’s Express Delivery and On-Time Guarantee nudges in action.
My Role
Product Design
Motion Design
Prototyping
Interaction Design
My Role
Product Design
Motion Design
Prototyping
Interaction Design
Design Approach
Premium Visual Language: Dark theme with gold accents and subtle motion creates elevated experience
Functional Animation: Motion serves to explain benefits, not just for decoration
Strategic Placement: Animations appear at high-impact moments in the user journey
Consistency: Cohesive motion language across all BLCK touchpoints
This strategic use of motion design transformed Swiggy One BLCK from a simple membership program into a premium, distinctive experience that constantly reminds users of their special status.
Design Approach
Premium Visual Language: Dark theme with gold accents and subtle motion creates elevated experience
Functional Animation: Motion serves to explain benefits, not just for decoration
Strategic Placement: Animations appear at high-impact moments in the user journey
Consistency: Cohesive motion language across all BLCK touchpoints
This strategic use of motion design transformed Swiggy One BLCK from a simple membership program into a premium, distinctive experience that constantly reminds users of their special status.
Premium Visual Language: Dark theme with gold accents and subtle motion creates elevated experience
Functional Animation: Motion serves to explain benefits, not just for decoration
Strategic Placement: Animations appear at high-impact moments in the user journey
Consistency: Cohesive motion language across all BLCK touchpoints
This strategic use of motion design transformed Swiggy One BLCK from a simple membership program into a premium, distinctive experience that constantly reminds users of their special status.
Design Approach
Premium Visual Language: Dark theme with gold accents and subtle motion creates elevated experience
Functional Animation: Motion serves to explain benefits, not just for decoration
Strategic Placement: Animations appear at high-impact moments in the user journey
Consistency: Cohesive motion language across all BLCK touchpoints
This strategic use of motion design transformed Swiggy One BLCK from a simple membership program into a premium, distinctive experience that constantly reminds users of their special status.
Premium Visual Language: Dark theme with gold accents and subtle motion creates elevated experience
Functional Animation: Motion serves to explain benefits, not just for decoration
Strategic Placement: Animations appear at high-impact moments in the user journey
Consistency: Cohesive motion language across all BLCK touchpoints
This strategic use of motion design transformed Swiggy One BLCK from a simple membership program into a premium, distinctive experience that constantly reminds users of their special status.