Optimising Washing Machine Interfaces for Indian Context.
This project delves into the unique learning journeys and technological interactions of elderly users in India. Through in-depth contextual inquiries, we'll gain valuable insights into their needs and challenges. These actionable findings will then fuel the ideation of user-friendly products specifically designed for this growing demographic.
Optimising Washing Machine Interfaces for Indian Context.
This project delves into the unique learning journeys and technological interactions of elderly users in India. Through in-depth contextual inquiries, we'll gain valuable insights into their needs and challenges. These actionable findings will then fuel the ideation of user-friendly products specifically designed for this growing demographic.
Optimising Washing Machine Interfaces for Indian Context.
This project delves into the unique learning journeys and technological interactions of elderly users in India. Through in-depth contextual inquiries, we'll gain valuable insights into their needs and challenges. These actionable findings will then fuel the ideation of user-friendly products specifically designed for this growing demographic.
Project Scope
Design Research
Visual Ergonomics
Motion Design
3D Visualization
Prototyping
Visual Design
Tactile Interfaces
Project Duration
4 Weeks
Project Scope
Evaluative Research
Visual Ergonomics
Motion Design
3D Visualization
Prototyping
Visual Design
Tactile Interfaces
Project Duration
4 Weeks
Beginning- Choosing the white good
Beginning- Choosing the white good
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
Market Research of washing machine
Market Research of washing machine
The following pie chart shows the market acquisition of washing machine brands in India.
The following pie chart shows the market acquisition of washing machine brands in India.
We narrowed down the following relevant user groups for this research project:
We narrowed down the following relevant user groups for this research project:
Homemakers
People who are looking for a budget option
People with little to no tech literacy
Data of washing machine brands used by our target audience.
Data of washing machine brands used by our target audience.
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
What we found:
Data of washing machine brands used by our target audience.
Indian households look for value for money, and cheaper options available in the market.
To support this assumption, we observed trends among smartphone buyers in India, they have become more conscious when choosing their budget smartphones. They want to be more informed while buying and look for value, and an overall better experience with the product; while on a budget.
Similarly, in the case of bikes, customers are now becoming enthusiasts. They are looking for performance and reliability but also want it to be in their budget. They also want features like Bluetooth connectivity, Riding modes, Slipper clutch, advanced electronic systems, etc.
In many scenarios, one of the biggest choosing factors becomes the look and visual aesthetics of the product. Right now the cheaper options need a visual focus around their product.
Indian households look for value for money, and cheaper options available in the market.
To support this assumption, we observed trends among smartphone buyers in India, they have become more conscious when choosing their budget smartphones. They want to be more informed while buying and look for value, and an overall better experience with the product; while on a budget.
Similarly, in the case of bikes, customers are now becoming enthusiasts. They are looking for performance and reliability but also want it to be in their budget. They also want features like Bluetooth connectivity, Riding modes, Slipper clutch, advanced electronic systems, etc.
In many scenarios, one of the biggest choosing factors becomes the look and visual aesthetics of the product. Right now the cheaper options need a visual focus around their product.
Wash Modes Icons
Eco Wash Mode
Pure Wash Mode
Ultra Wash Mode
Wash Operation Icons
Washing
Rinsing
Drying
2 Column Grid Layout 👇
2 Column Grid Layout is here!👇
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
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A caption for the image
Washing clothes is a basic necessity for households. It is a daily chore in Indian households. While we were exploring the potential white goods for the design intervention, we looked at the market penetration of several white goods like Air purifiers, de-humidifiers, and washing machines. Air purifiers and de-humidifiers usage depends on external factors like climate and air quality. The Washing Machine as a white good has the Second most Household penetration in the Indian market, after refrigerators.
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Project Scope
Design Research
Visual Ergonomics
Motion Design
3D Visualization
Prototyping
Visual Design
Tactile Interfaces
Project Duration
4 Weeks